Rebranding Gas-X to shift from clinical to culturally relevant—destigmatizing digestion, empowering users, and driving sales. Inspired by the gut–brain connection, your “third brain” and its influence on behavior and well-being, the brand encourages listening to your gut in any setting—whether at a party or on a date. Alongside the identity, I created a companion app for simple daily check-ins that make gut health a positive, stigma-free part of everyday life.